Press
Firearm detection on the cameras a building already has.
Logo files, how to use them, and what we will not confirm. For an interview or a briefing, write to press@optiarms.com.
Logo files
The same files the site itself serves. Ink is #16181A, copper is #C4632B, paper is #F2F1EE.
Lockup, dark backgroundsSVG. The default cut. The container square drops away and the ring scales up.Lockup, light backgroundsSVG. For paper and any white page.Mark aloneSVG. The contained ring, no wordmark.Lockup, rasterPNG at 480px wide, on transparency.App iconPNG at 512px, for a story tile or a directory listing.
Using the artwork
From the delivered brand guide
- The wordmark ships as outlines. Do not set the name in a typeface and call it the logo.
- The copper dot is never recoloured, and the ring is never closed.
- On dark backgrounds use the inverse cut. Minimum lockup width is 100px on screen.
- Do not place the mark on a photograph without a solid panel behind it.
What we will not confirm
Customer names
We do not confirm whether a school, church, or company is a customer. If they want that public, they will say so themselves.
Incidents
We do not describe what a camera saw at a real site. Those frames belong to the customer and, sometimes, to a prosecution.
An accuracy figure
There is none to give. Each site is shown its own measured false-alert rate, and we will walk you through how it is counted.